Assessor Resource
BSBMKG606
Manage international marketing programs
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.
It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)